Corporate Social Responsibility refers to the group of legal obligations and commitments derived from the impact that activities carried out by an organisation have on society. For Centro Dental Sermadent, being socially responsible means awareness and integration of both social and labour concerns of the residents of Mijas in our daily management as a dental clinic. For this reason, we have created, generated and implemented policies, strategies and procedures with the aim to alleviate such concerns by building relationships with groups of interest such as our patients, employees, providers and the society.

Implementation Plan

At least, four actions included in the MIJAS SONRÍE/MIJAS SMILES Corporate Social Responsibility programme are to be developed and launched in the last quarter of 2020 and the first half of year 2021.

ORAL HEALTH CARE FOR PEOPLE WITH NO RESOURCES AND/OR AT RISK OF SOCIAL EXCLUSION

After signing a collaborating Agreement with the City Council of Mijas and following coordination by the Department of Social Services, Centro Dental Sermadent is committed to work towards the care and improvement of the oral health of those people who live in Mijas and who are in the highest risk groups after having suffered a dental health problem. Our services will be free of charge for them.

In order to select the beneficiaries of this assistance programme, objective criteria regarding both the economic situation and the risk of social exclusion of those people will be taken into account.

This is a programme that can be accessed by people referred to by municipal social services in order to have oral health treatments at no cost and free from any restrictions with the aim to provide the best solution to the oral health, functionality and aesthetics of those people. This will surely lead to the increase of their self-esteem and help avoid social exclusion. This programme will be carried out with help from public institutions.

Thus, Centro Dental Sermadent intends to help those residents of Mijas who, following objective criteria, may not be able to access dental treatment due to personal economic restrictions.
This campaign intends to obtain collaboration from dental providers as sponsors, who will be requested to collaborate either by delivering products or by offering aid to finance dental treatments.

BYMONTHLY HEALTH MAGAZINE

Design and creation of a health magazine. This bimonthly magazine will become the communication support of the Corporate Social Responsibility area of Centro Dental Sermadent. Sermadent News will publish articles written by the company personnel as well as by the different associations, groups and institutions that collaborate with the aim to disseminate and encourage oral health care and other health areas and promote social commitment of their editors.

CREATION OF THE SERMADENT CHARITABLE GRANT, WITH ECONOMIC ENDOWMENT, AND COLLABORATION PROJECT FOR NON-PROFIT ENTITIES OF MIJAS

Besides, another activity to develop by Centro Dental Sermadent is the creation of a Charitable Grant, with economic endowment, to pay for the project expenses of a non-profit organisation. The entity will be chosen by means of an Open Competition whose bases will be published on the websites of both the City Council and Centro Dental Sermadent. All social initiatives that are developing their activity in Mijas and therefore collaborate with the City Council can take part in the process. Participants must be entities such as Non-profit Organisations, Trusts and Associations that have been declared to be of public interests and have a project to be implemented in Mijas.

On their part, candidate projects wishing to be awarded this Charitable Grant must focus on the improvement of quality of life of the most disadvantaged regarding poverty, health, childhood, women, exclusion, the environment, volunteering, education, awareness, to mention but a few. All project must aim at improving the quality of life of the population of Mijas.

This initiative has generated great excitement in our dental centre, as “regardless of the winning project, it will make people feel part of a social charitable and very generous activity that can make a relevant number of people in town smile again”. On the other hand, once all applications have been submitted, as indicated in the bases of the competition, an expert independent jury will be in charge of choosing the winner of the Beca Solidaria. The selected project will be made public through the website and on social media channels of Centro Dental Sermadent.

Finally, the winning association, in addition to the economic endowment, will increase its visibility thanks to the fact that its activity will be disseminated by means of the Sermadent News communication magazine. Social responsibility will entail, in parallel, a proper constant dissemination campaign about the importance of taking care of dental health among the population of Mijas.

INTRODUCTION OF CENTRO DENTAL SERMADENT AS COLLABORATING HEADQUARTERS OF A NON-PROFIT ORGANISATION

Here, the idea is to promote Centro Dental Sermadent, among the population of Mijas, as the new collaborating headquarters of a socially-relevant entity in the area. Such introduction will be carried out in an event where, within a festive atmosphere, the participation of the population of this town will be promoted with the aim to improve the activities of the entity.
Internally, all employees that are interested can take part, as volunteers, in a course taught by the entity to represent the non-profit organisation; they will have the role of “ambassadors”.

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